First off, is the nametag being worn in the Disney Stores with the new "Imagination Park" concept:
In case you haven't been to the new stores remodeled with the new concept, the tree on this new nametag is representative of a feature added to the new stores. The trees feature projections of Disney characters, and other promotional images.
For other Disney Stores that are not receiving the Imagination Park concept, they have received a new nametag...
I have a employee badge similar to ones on your website. It belonged to my husband's grandfather. He worked for Disney from 1955-1975. His name is in the Archives as a 55er. I'm trying to get more information about it.
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